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BEHIND THE BRAND
At Moali the Label, we’re all about bringing retro-inspired beauty to life—through bold colours, unique prints, and a love for all things retro. Born during the challenges of the COVID pandemic, the brand started with a simple yet powerful idea: creating size-inclusive swimwear that broke the mould. I wanted women like me—women who don’t always see themselves represented in mainstream fashion—to have options that made them feel seen, celebrated, and stylish. No more boring black one-pieces.
What began with swimwear quickly blossomed into a full collection of retro-inspired beachwear and accessories. From bold floral prints to vibrant beach umbrellas and plush towels, every piece reflects my passion for retro, boho, and vintage aesthetics. I’ve always felt like I was born in the wrong era—forever drawn to oversized sunnies, head wraps, flares, and those unmistakable orange and pink hues that feel like sunshine in fabric form. That love for vintage fashion and nostalgia is woven into everything I design.
Even the name Moali the Label carries a special meaning. It’s an adaptation of the Balinese word Mewali, which means “you’re welcome” in the local dialect. Bali holds a special place in my heart—I've visited the island close to 10 times, soaking up its beauty and warmth. The name is also a nod to my mission as a brand ambassador for bodies like mine: to say “you’re welcome” to women everywhere. You’re welcome to take up space. You’re welcome to wear bold prints. You’re welcome to feel fabulous in your skin, just as you are.
While I’ve loved helping women feel confident and empowered through size-inclusive swimwear, I’m now focusing on expanding my collection of beach accessories. From retro-inspired umbrellas to luxurious towels, these pieces continue to embody my love for vintage aesthetics and joyful design.
Today, every design is created with love, either by me or in collaboration with my local graphic designer here on the Gold Coast. Each piece is crafted to reflect my vision: a world where individuality is celebrated, and every woman feels empowered to express herself, no matter her size or shape.
Thank you for being part of this journey and for allowing me to share my retro-inspired vision with you. I hope Moali the Label inspires you to embrace your uniqueness, live boldly, and enjoy the beautiful moments life has to offer.
With love,
Bree
Founder/Owner, Moali the Label